Persuasion: The Art of Changing Worldviews
نویسندگان
چکیده
منابع مشابه
Neurobiological Roots of the Art of Persuasion
In recent years science and technology have made it possible to observe many aspects of the real-time functioning of the human being including his brain activity. This activity is meant to be the functional seat of the interplay between rational and emotional acts. It serves our desires to achieve being in the best possible state of confidence and comfort, that can also be extended as being in ...
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ژورنال
عنوان ژورنال: American Economic Review
سال: 2019
ISSN: 0002-8282
DOI: 10.1257/aer.20161441